Competing with Fast Food
Throughout the 21st century, the fast food industry has become more and more popular. In our society, people tend to eat more fatty, salty and sugary foods which is exactly what fast food provides to us. Fast food is also “fast”, as the name states and we like quick, easy things versus home cooked meals that take more time than it takes a fast food restaurant to slide a greasy burger your way. In this Wendy’s advertisement for the new “Baconator”, there are many examples of techniques that they use to entice young, competitive men to eat their food. Fast food restaurants use effective ways to promote what they want to sell, using bold advertisements to not only catch the potential customers’ attention but to keep it and sell to the best of their ability.
An effective way that advertisers catch the attention of their audience is with the colors of the ad. The ad is a bold red, grabbing the reader’s attention. The Baconator is placed in the middle of the bold ad, taking up the most space in order to let the reader know what the advertisement is about. In the ad there are select words that are white and more noticeable in contrast with the red background and yellow words. The white words are what the advertisers want the readers to “take away” from the ad like, “#4 combo”, “New”, and “Baconator”. When the advertisers use this they control what point they want to get across.
One of the techniques that were used to attract the main audience was the illusion of a competition between the man and the burger. Young, competitive men fit the “target audience” for this advertisement. The ad is practically promoting a “competition” for the audience to try the Baconator, and statistically young men are more competitive than women. The ad uses the phrases: “Just make sure you’re prepared…” and “Careful. It can sense fear” to make the burger a huge feat to accomplish, causing the audience to want the burger more. The phrases that are used warn the men about the upcoming competition that they will face, making the burger more enticing. Men usually enjoy competition whether its sports, jobs or food and the creators of the ad are targeting that specific group of men to sell their burger to.
An effective way to catch the customer’s attention is the word choice in the ad. In the small description of the burger the words that are used are appealing to all five senses of the reader. Descriptions like “…a mountain of mouth-watering taste” and “…hot, juicy beef” help the reader understand the smell, taste, view and feel of the burger. When the advertisement reaches all of the audience’s senses they draw them in more. The reader can now mentally taste the juicy beef, smell the hickory smoked bacon, feel the heat of the burger and see all of the above in their mind.
Fast-food is very popular in our society today and we usually base what we want to eat on the ads and commercials that we see on a daily basis. Advertisers know how to grab the attention of their target audiences and what to do to keep it. The background, and word choice are major contributions and developed techniques that are used to sell the product and they are used well in this example. The young, competitive men can simply glance at the advertisement and know all that they need to know to decide whether they want to purchase the new Baconator or not. A few simple techniques and ideas can go a long way when a company, like a fast-food restaurant, is selling a new food item to the public.
An effective way that advertisers catch the attention of their audience is with the colors of the ad. The ad is a bold red, grabbing the reader’s attention. The Baconator is placed in the middle of the bold ad, taking up the most space in order to let the reader know what the advertisement is about. In the ad there are select words that are white and more noticeable in contrast with the red background and yellow words. The white words are what the advertisers want the readers to “take away” from the ad like, “#4 combo”, “New”, and “Baconator”. When the advertisers use this they control what point they want to get across.
One of the techniques that were used to attract the main audience was the illusion of a competition between the man and the burger. Young, competitive men fit the “target audience” for this advertisement. The ad is practically promoting a “competition” for the audience to try the Baconator, and statistically young men are more competitive than women. The ad uses the phrases: “Just make sure you’re prepared…” and “Careful. It can sense fear” to make the burger a huge feat to accomplish, causing the audience to want the burger more. The phrases that are used warn the men about the upcoming competition that they will face, making the burger more enticing. Men usually enjoy competition whether its sports, jobs or food and the creators of the ad are targeting that specific group of men to sell their burger to.
An effective way to catch the customer’s attention is the word choice in the ad. In the small description of the burger the words that are used are appealing to all five senses of the reader. Descriptions like “…a mountain of mouth-watering taste” and “…hot, juicy beef” help the reader understand the smell, taste, view and feel of the burger. When the advertisement reaches all of the audience’s senses they draw them in more. The reader can now mentally taste the juicy beef, smell the hickory smoked bacon, feel the heat of the burger and see all of the above in their mind.
Fast-food is very popular in our society today and we usually base what we want to eat on the ads and commercials that we see on a daily basis. Advertisers know how to grab the attention of their target audiences and what to do to keep it. The background, and word choice are major contributions and developed techniques that are used to sell the product and they are used well in this example. The young, competitive men can simply glance at the advertisement and know all that they need to know to decide whether they want to purchase the new Baconator or not. A few simple techniques and ideas can go a long way when a company, like a fast-food restaurant, is selling a new food item to the public.